Best Practices in Government Affairs

Best Practices in Government Affairs

Course Objectives:

This Course seeks to support delegates as they: 

• Set Corporate Affairs in its strategic anticipatory and effective context
• In-depth knowledge of how to use a strategic approach to government Affairs to create value for your business
• In-depth insight into how to analyses and mitigate political risks facing your business
• The ability to develop and implement a fit for purpose government Affairs strategy to support your business needs
• Knowledge of a wide range of tools and tactics to use to improve your ability to manage Affairs with government in a wide variety of situations
• Develop an understanding of stakeholder course for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Understand how to develop and coordinate strategy, plans and tactics
• Evaluate the use of research.

Delegates, when they return to their organization, will be able to: 

• Identify the journey from where they are to where they want to be
• Develop Courses for regular and effective relationship building
• Manage reputation locally, nationally and globally
• Measure attitudes and behaviors to prove the benefits for your organization  

Course Outline: 

The Power of Communication: 

• Efficient and effective organizational communication
• Digital Communication
• The Big Picture: overview and Government Affairs strategy
• When Government Affairs should be used
• Effective organizational communication
• Choosing the right communication medium
• Information richness of different channels
• Eliminating communication overload
• Signs of inefficient communication

Introductions to effective digital communication: 

• Characteristics of effective digital communication
•  Technic Digital Communications
•  The importance of digital connectivity today
•  Elements of effective digital communication
•  Application and practices
• Ask questions effectively 

 From the Inside Out: Crafting Consistent Messages:  

• The expectations of employees and employers
• Understanding audiences: segmenting and prioritising
• Plotting the stakeholder communication journey
• Getting the message out to audiences
• Storytelling: creating an unfolding story people pay attention to
• Empowering employees through social media
• Steps for creating clear content that has impact
• Developing trust and credibility with senior leaders

The Government Affairs Toolbox:

Strategies and Plans 

• Elements of a Government Relations Strategy
• Implementation
• Monitoring Results and Assessing Performance

Tools and Tactics 

• High Level Engagement
• Engaging in the Policy Debate
• Joining Forces with Others
• When Things Go Wrong

Powerful and Persuasive Planning:  

• 10 stages of Governmental relations planning
• Using market research to plan Governmental relations activities
• Developing measurable objectives for activities
• Identifying core messages
• Developing practical communication toolkits
• Creating a schedule of Governmental relations activities
• Measuring outputs, outcomes and value