Government Affairs & Corporate Communications

Government Affairs & Corporate Communications

Course Leaning Objectives: 

In Government Affairs & Corporate Communications course, Participants will learn about the process of strategy formulation, strategy implementation and strategy evaluation. Upon completion of the course, Participants should know: 

1. The skills to design, plan, write, cost, deliver and evaluate Government Affairs and communications Skills using the full range of communications channels
2. The skills of Government Affairs and communications management and how to demonstrate they benefit your organization
3. The latest tools and techniques of effective Government Affairs and communications practice
4. The ability to create Government Affairs and communications that align with your business objectives
5. How to examine a variety of successful Government Affairs and communications to demonstrate success to your business management?  

Target Audience: 

The course is designed for Government Affairs and Communications practitioners who want to update their skills. Government liaison specialist or Government Affairs, communications professionals or managers would also benefit.

Course Outline: 

Module 1 - Government Affairs and Communication Skills: 

• The place for Government Affairs and communications in business today
• Government Affair’s relationship with stakeholders
• Effective communications – their use and their risks using case examples. What works and what doesn’t?
• Introduction to the range of (Digital communications), communications channels and how they’re transforming Government Affairs and communications
• Designing a Government Affairs Communications campaign 

Introductions to effective digital communication: 

• Characteristics of effective digital communication
•  Technic Digital Communications
•  The importance of digital connectivity today
•  Elements of effective digital communication
•  Application and practices
• Ask questions effectively  

Module 2 - From Theory to Successful Practice: 

• Government Affairs communications models: implications for practice and their influence on presentation style and persuasion
• Promoting your organization’s values in your Government Affairs communications
• Accepting and interpreting a Government Affairs and Communications brief from management
• The medium is the message – choosing the best channels for each stakeholder
• Deciding your Government Affairs Communications objectives and outcomes 

Module 3 - Planning Work Government Affairs and Communication Campaigns: 

• Identifying the schedule stages of the Planning wor and decision points
• Co-ordinating planning elements across stakeholder groups
• Principles of Government Affairs communications evaluation and using measurement to improve performance
• Practice case-studies 

Module 4 - Crisis Government Affairs and Communications: 

• Crisis Government Affairs communication and reputation management
• Handling media demands and queries
• Identifying and involving key in-house players and preparing them
• Roles, Responsibilities for everyone involved in crisis Government Affairs
• Practice case-studies 

Module 5 - Implementing Government Affairs and Communications in Impacting Organizational Culture and Reputation: 

• The role of Government Affairs in creating value and impacting performance – but what does this mean?
• Methods for creating positive employee/stakeholder relations
• What Government Affairs practitioners need to know
• Creating a partnership with management that turns Government Affairs Communications strategies into desired results
• Examples of common Government Affairs Communication errors