Events and Conferences Management

Events and Conferences Management

Objectives:  

By the end of the program, participants will be able to:

1. Plan and prepare for professional and conferences in a professional way.
2. Identify the functions in an event or conference.
3. Organize and assess the social activities in an event or conference.
4. Prepare the estimated budget for a conference.
5. Plan and organize different kinds of exhibitions.
6. Prepare and control the financial aspects of a conference.

WHO SHOULD ATTEND?

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of Public Relations. 

PROGRAM TOPICS:

Events and Conferences: 

• Importance and Concepts
• Types of Events and Conferences

Planning for Events and Conferences: 

• Collecting Information Needed in Planning 
• Setting Smart Objectives
• Preparing the Event Plan with Detailed Activities and Schedules
• Selecting the Venue and Agreeing on the Site of the Event or Conference

Organization of the Event or Conference: 

• Choosing the Human Resources for the Management of the Event or Conference
• Forming Different Specialized Committees
• Training/Motivating the Teams in Charge of Managing the Event or Conference

Promotional Activities for Events and Conferences: 

• Promotion and Advertisement of Events or Conferences
• Steps Needed for the Promotion and Marketing of the Event or Conference
• Setting a Plan for the Promotion of Events and Conferences

The Different Functions for Managing Events and Conferences: 

• The Official Airline Carrier
• Arrangements with Hotels 
• Conference Registration Activities
• The Scientific Program and Choosing Speakers 
• Media Coverage During the Event or Conference
• Managing the Event, Conference or Scientific Meeting
• The Different Social Activities  

Organizing of Exhibitions: 

• Planning for Exhibitions
• Promoting and Marketing Exhibitions 
• Renting Exhibition Space
• Organizing and Managing of Exhibitions
• Steps in the Actual Implementation of Exhibitions Plans

The Financial Aspects of the Conference: 

• Preparing the Conference Budget 
• Controlling Expenditures According to the Budget
• Deciding on the Registration Fees
• Controlling the Cash Flow

Follow Up and Evaluation of Conference and Events Activities: 

• Monitoring the Event or Conference Activities 
• Dealing with Implementation Problems
• Preparing the Final Report

WORKSHOP STYLE:

A mixture of short presentations, interactive discussion, individual exercises and group work. The emphasis throughout is on a practical approach using case material and examples.