Business-to-Business Marketing Strategies

Business-to-Business Marketing Strategies

HOW YOU WILL BENEFIT:

• Know how B2B marketing fits into your organization
• Learn key marketing principles that affect your business—not just traditional consumer-geared concepts
• Explore B2B marketing mix elements and practical tools that create greater value for your business customers—and improved profitability for you
• Develop an effective B2B marketing plan with innovative pricing strategies
• Gain management funding and support.

PROGRAM TOPICS:

• Business marketing vs. Marketing direct to the consumer
• Levels of key strategic positions for business markets
• Business unit-level marketing plan elements
• Advanced business and industry SWOT analysis segmentation
• Integrating marketing with sales and key account management
• Core decision-making levels: buyers, influencers, users, gatekeepers and deciders
• Lead generation: segmenting business markets for effective targeting
• B2B branding techniques
• Innovative pricing and channel strategies
• Key B2B marketing communications tools

WHO SHOULD ATTEND?

Marketing professionals in all management levels, as well as product and sales managers who are directly involved in B2B operations and managers responsible for developing B2B strategies. Knowledge of marketing fundamentals is required.