Advanced Business Marketing Skills

Advanced Business Marketing Skills

PROGRAM TOPICS:

Marketing:

• Marketing Research
• Introduction to Marketing
• Consumer Behaviour
• Marketing Management
• Develop a Marketing Plan
• Evaluate International Marketing Opportunities
• Business Statistics
• Identify the Market
• Evaluate Marketing Opportunities
• Review Marketing Performance
• International Marketing
• Direct Marketing Campaigns
• Evaluate E-Business Opportunities

Management:

• Contribute to Strategic Direction
• Management of Change
• Management of Risk

Finance:

• Prepare Financial Documents
• Maintain Financial Records
• Computerized Accounting
• Financial Management

Communication:

• Workplace Communication
• Research and Reporting
• Applied Business Communication
• Make a Presentation

Computing:

• Word Processing
• Produce Business Documents
• Spreadsheets
• Presentation Graphics
• Integrate Business Applications
• Databases

WORKSHOP STYLE:

This will be a participative workshop with a mix of interactive learning sessions, exercises and discussions aimed to provide maximum impact and learning retention for all delegates.