Media, Communication and Government Relations

Media, Communication and Government Relations

Introduction:

Government Communications, Media, and Public Relations refers to the manner or medium through which organizations, entities, and businesses relate with the government, its agencies, officials, and branches. It is typical for policies and regulations to be set up by the government for its citizens who run businesses, which is why personnel in the business environment aim to ensure the existence of a positive relationship with the government and optimum sync with the policies made by the government and its agencies. Government Communications, Media, and Public Relations aim to create a healthy relationship between the government and its citizens by forming people-oriented programs and policies.

Course Objectives:

1. Understand the concept of government relations function and communication strategy
2. Advising leaders on social media strategy and plans
3. Identifying the nature and importance of government relations under the new international challenges
4. A detailed presentation to the most important outsourcing generally, that can be used to carry out acts of intergovernmental relations
5. how to deal with global crises and disasters
6. practice the rules of protocol and etiquette, both locally and internationally
7. Benefit of the possibilities of information services for the work of international relations
8. Learn the benefits of strategic approach by organizations to government relations

Course Outline:

Overview of Social Media:

• The Current Social Media Landscape – What is hot and what’s not?
• How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
• Choosing between the Raft of Social Media Options - platforms, channels and apps
• Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Infographics, Quizzes and Podcasts
• Demystifying Jargon and Following Online Etiquette
• Pitfalls and How to Avoid Them
• The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing

The Role of the Media

• Communicating reform to the media
• Developing consensus: the crux of policy implementation
• Early communication on sensitive issues
• Initiation of a long-term communication strategy
• Transparency
• Differentiation between types of information -­ Statistical data -­ Citizen services -­ Government policies -­ Political party information

PR and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Conducting Live or Taped Interviews
• Dealing with the Media
• Building Good Relationships with the Media
• How to Handle the Media During Crisis Situations

Building an Effective Social Media Strategy:

• Analysing How Your Organisation Uses Social Media to Engage - What is working and what is not working?
• Understanding Who Wants to Connect with your Organisation on Social Media - What do they want to hear and what do you want to tell them?
• Developing Social Media Objectives and Proving They Deliver Business Benefits
• Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
• Scheduling Social Media Activities so they Integrate with other Corporate Activities
• Monitoring and Measuring Social Media Activities to Demonstrate they are Effective

Government Relations and Crisis Management:

• What is the crisis management?
• How to cope with the crisis?
• Assessment with the utmost objectivity
• Planning and Preparation
• Training and modify the plan
• The end of the crisis public relations team

Creating Content that is Shareable and Shared:

• Understanding What Makes Grabs Attention and Hooks People In
• How to Create Conversations and Drive Word of Mouth
• Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
• Using a Precise to Structure Content and a Calendar to Timetable Publication
• Developing Great Visual Aids, Images and Videos that Go Viral
• Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
• Creating Content that can be Adapted for Different Media and Channels
• Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice

Searching & Listening Techniques:

• Using Social Media for Research
• Monitoring What Competitors are Doing on Social Media
• Tapping into Trends and Current Themes
• Listening-in and Participating-in Conversations
• Choosing the Best Keywords and Hashtags
• Writing Great Comments and Captions on Instagram, et. al.
• When and How to Respond to Comments and Feedback

WHO SHOULD ATTEND?

Practitioners, Report, Managers, public relations, customer service, customer relations, HR, employee communications, media relations, community relations and public affairs.