Public Relations and International Protocol

Public Relations and International Protocol

Introduction:

In the world of international business impact of public relations on all types of organizations large and small, locally and internationally, and whatever kind of work, whether commercial or non-commercial, or the charity or in the public sector in this course we draw from entering or are looking to enter into the field of international public relations and international protocol to and modern methods necessary to create a successful public relations campaign

Course Objectives:

1. Identify the nature and importance of public relations in light of the challenges of the new international
2. How to deal with global crises and disasters
3. practice rules and protocol and etiquette locally and internationally
4. Take advantage of the potential of information services for the business of international relations
5. Behave correctly in both business and social situations
6. Interact and communicate effectively with different types of guests
7. Demonstrate personal and professional conduct
8. Plan VIP visits and formal occasions while executing the role of the ideal host
9. Apply proper communication etiquette
10. Implement different variations in protocol and etiquette from different cultures, nations and regions

Course Outline:

The role of public relations:

• The overall picture and the overall impression
• Reflective Image
• The current image and the required
• Joint and several image
• Knowledge and understanding
• Generate interest and accept the situation
• Empathy

 Ethical, legal:

• Respects the moral
• Ethical behavior in the Dictionary Oxford English Dictionary
• Charter of the practice and the Institute of Public Relations (IPR)
• Law and the settlement of a reputable
• Contracts and commercial fraud
• Copyright law or copyright
• The effectiveness of the law and the continuity
• Ownership and transfer of ownership of copyright or copyright
• Moral rights and license to copy work
• Dealing with the owner of the right to work and give thanks  

Sources of International Public Relations:

• Consulting firms for public relations
• Some organizations and international media or The National press agency
• The independent Television contactor association
• The reasons for the use of an international consulting firm for public relations
• Public Relations Consultants Association Public relation consultants association (PRCA)
• Types of consulting firms
• The advantages of using a consulting firm in International Public Relations
• Disadvantages of using a consulting firm

Six points devised by Frank J fkins planning public relations programs:

• Assess the situation
• Goal setting
• Determine the public
• Selection means
• Program Evaluation
• Budgets

Dealing with the international media:

• Commander and the public
• Opportunities for media coverage of the media video and audio
• The use of documentary material on the file
• Unitel and World News Service (UNS)

Public Relations and Protocol rules:

• The nature of human beings and their humanitarian needs
• Skills and ethics of reception and disciples
• Patterns VIP
• Skills, preparation and drafting of invitations and preparing for meetings and seminars
• VIP visits
• Laboratory practical in the management of the International Public Relations 

Personal and professional conduct:

• Universal expectations for behavior
• Etiquette for formal occasions
• Handling difficult personalities
• 4 choices for dealing with various behaviors
• International business etiquette
• Customs and cultures
• Best practices

Planning and hosting VIP occasions

Proper communication etiquette

Variations in protocol and etiquette