Governmental Relations and Corporate Communications

Governmental Relations and Corporate Communications

Course Objectives:

This Course seeks to support delegates as they: 

• Set Corporate Affairs in its strategic anticipatory and effective context
• Develop an understanding of stakeholder programmes for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Understand how to develop and coordinate strategy, plans and tactics
• Evaluate the use of research.

Delegates, when they return to their organization, will be able to: 

• Identify the journey from where they are to where they want to be
• Develop Courses for regular and effective relationship building
• Manage reputation locally, nationally and globally
• Measure attitudes and behaviors to prove the benefits for your organization

Course Outline:

The Power of Communication: 

• Welcome and introductions
• Course  overview, design and options
• Opening exercise: goal setting
• The Big Picture: overview and PR strategy
• When Public Relations should be used
• Corporate identity and image: establishing a positive image and identity
• Becoming a neighbour of choice: external reputation management
• Leaders’ role in managing communications

From the Inside Out: Crafting Consistent Messages: 

• The expectations of employees and employers
• Understanding audiences: segmenting and prioritising
• Plotting the stakeholder communication journey
• Getting the message out to audiences
• Storytelling: creating an unfolding story people pay attention to
• Steps for creating clear content that has impact
• Developing trust and credibility with senior leaders

Risks & Threats: Their Identification and Management: 

• Planning for the unexpected
• Using communication activities to manage risk to reputation
• Repairing a damaged reputation
• Identifying opinion formers and influencers
• Engaging with key decision makers
• Principles for building sustainable relationships with decision makers and influencers
• Monitoring political activities

Corporate Communications/ Governmental relations in the Corporate Mix: 

• Governmental relations best practices
• Effective event management
• Developing a crisis management toolkit
• Protocol in practice
• Financial Governmental relations activities and roles
• Multinational and global communication challenges

Powerful and Persuasive Planning: 

• 10 stages of Governmental relations planning
• Using market research to plan Governmental relations activities
• Developing measurable objectives for activities
• Identifying core messages
• Developing practical communication toolkits
• Creating a schedule of Governmental relations activities
• Measuring outputs, outcomes and value