Contemporary Strategies in the Management of Government Relations

Contemporary Strategies in the Management of Government Relations

:Introduction

In the international business world, the public relations effect in all types of large organizations and small, locally and internationally, what ever the kind of works, either commercial or not or in the public sector.

And this training course will be suitable for who is looking forward to work and excellence in public relation field.

Course Objectives:

• Identifying the nature and importance of government relations under the new international challenges

• A detailed presentation to the most important outsourcing generally, that can be used to carry out acts ofinter governmental relations

• how to deal with global crises and disasters

• practice the rules of protocol and etiquette, both locally and internationally

• Benefit of the possibilities of information services for the work of international relations

Course Outline:

UNIT - 1

The role of Public Relations:

• General image and general impression

• Re flectivity image

• The current image and the required

• Joint and several image

• Knowledge and understanding

• Stimulate interest in and acceptance of the situation

• Empathy

Unit - 2

Ethical and Legal Aspects:

• Respects moral

• Ethical behavior in Oxford English Dictionary

• Standards of the practice &the Institute of Public Relations (IPR)

• Law and the Settlement reputation

• Contracts and commercial fraud

• Copyright law or Authoring

• The effectiveness of the law and the continuity

• Art rights and license to copy work

• The right to deal with the work owner and give thanks

Unit – 3: 

International Public Relations Sources:

• Consulting companies for public relations

• The National press agency

• The independent Television contactor association

• Reasons for hiring an international consulting company for public relations

• Public relation consultants association (PRCA)

• Types of consulting companies

• Pros & cons for consulting companies

Unit – 4

Six points devised by Frank J fkins for planning public relations programs:

• Evaluate the situation

• Determining the goal

• Identify the audience

• Choose means

• Budgets

Unit – 5 

Government Relations and Crisis Management:

• What is the crisis management?

• How to cope with the crisis?

• Assessment with the utmost objectivity

• Planning and Preparation

• Training and modify the plan

• The end of the crisis public relations team

WHO SHOULD ATTEND?

Managers, supervisors and officers involved in the planning or management of events,exhibitions and conferences as well as managers and officers of Public Relations.