International Public Relations

International Public Relations

Course Outline:

The role of public relations:

• The overall picture and the overall impression

• Reflective Image

• The current image and the required

• Joint and several image

• Knowledge and understanding

• Generate interest and accept the situation

• Empathy

 Ethical, legal:

• Respects the moral

• Ethical behavior in the Dictionary Oxford English Dictionary

• Charter of the practice and the Institute of Public Relations (IPR)

• Law and the settlement of a reputable

• Contracts and commercial fraud

• Copyright law or copyright

• The effectiveness of the law and the continuity

• Ownership and transfer of ownership of copyright or copyright

• Moral rights and license to copy work

• Dealing with the owner of the right to work and give thanks

Sources of International Public Relations:

• Consulting firms for public relations

• Some organizations and international media or The National press agency

• The independent Television contactor association

• The reasons for the use of an international consulting firm for public relations

• Public Relations Consultants Association Public relation consultants association (PRCA)

• Types of consulting firms

• The advantages of using a consulting firm in International Public Relations

• Disadvantages of using a consulting firm

Public relations and crisis management:

• What is crisis management?

• How to cope with the crisis?

• Rating utmost objectivity

• Planning and Preparation

• Training and modify the plan

• The end of the crisis public relations team

Dealing with the international media:

• Commander and the public

• Opportunities for media coverage of the media video and audio

• The use of documentary material on the file

Laboratory practical in the management of the International Public Relations