Advanced Public Relations

OBJECTIVES:

1. To develop personal skills in dealing with different personality types of guests in different situation
2. Useful business etiquette information to help participants achieve their goals while improving their job performance
3. Meet & Greet important people in a proper manner
4. Behave  & dress correctly in both business & social occasions
5. Maintain effective verbal/nonverbal communication skills
6. Represent the organization at various functions
7. Organize & manage events such as business luncheons and formal dinners
8. Deal successfully with the Media
9. To polish and upgrade key communication skills and techniques that are essential for performing the public relations, and administrative/supervisory duties.
10. Develop a better understanding of how to communicate effectively with the internal and external 'public' of the organization.

WHO SHOULD ATTEND?

Officers/supervisors in the areas of public affairs (public/ government/ customer relations); personnel; marketing; training; administration; employee information.

PROGRAM TOPICS:

Business Etiquette

Qualities of the ideal escort/host

• Tips to Gain our Guest’s Respect

Communication

• Barriers to Effective Communication
• Overcoming Barriers to Communication
• Positive/Negative Body Language
• The Art of Listening
• The Order of Priority
• Listening Problems
• How to Be a Bad Listener!
• Verbal/Nonverbal Behavior
• Non-Verbal Components of Behavior Styles
• How To Cultivate An Agreeable Speech
• Steps to Improve your Communication Style
• How to encourage “Feed Back”

P R Supervisors as Communicators and Team-Builders

• Your Leadership Style as a Communicator

Dealing with the Guest

Complaints

• Difficult Personality Types of Guests
• Coping With the Cultural Difference

Speaking On the Phone

• Common Speech Mistakes
• How to take telephone messages effectively
• Getting appointments on the phone
• Using the Voice Effectively
• Planning Phone Calls

Rules of Greetings

• Rules of Introductions
• Rules of Hand-shaking

Dress for Success

• Business Dress Code (Female/Male)
• Power Dressing
• Basic Do’s & Don’ts

Business Cards & Gifts

The Business Meal

• The Setting of the Table
• Table Manner
• Basic Do's and Don’ts

Presentation Skills and Techniques

You're Publications: Some Practical Tips

• The Basics of Writing Reports
• Your Publications: Some Practical Tips
• Introducing a Brochure (Examples and Discussion)

Public Relations and Marketing

• Sponsorship as Promotion
• Exhibitions